This Christmas, Crosstown x Crisis are serving up the sweetest treat you’ll never see - the world’s first invisible doughnut.

There’s just one catch: you can’t eat it. Instead, it represents the hidden homelessness that’s all around us, but often overlooked. Every invisible doughnut you buy is a donation to Crisis.

Throughout December 2025, customers can ‘buy’ the invisible doughnut by donating £1, £3, £5 or £10 in any Crosstown store or below online – Click here to experience the magic of the Mr. & Little Miss Invisible Doughnut at Crosstown, and explore the rest of their festive Christmas range.

Plus, check out our limited-edition Crosstown x Crisis merchandise - a playful way to show your support this festive season.