Lueder x Unsold. Retold.
Founded by Marie Lueder, LUEDER is a London ready-to-wear brand drawing on tailoring, medieval dress and sportswear. Its functional, unisex garments become functional armour, objects of ceremony and sources of protection, united by the ‘Mental Armour’ philosophy. Since debuting with a fully upcycled collection at London Fashion Week in 2020, LUEDER has produced runway shows at London and Berlin Fashion Weeks, dressed Yung Lean, designed for YEEZY and created a collection for Pull&Bear. Its AW25 show was named one of Dazed’s fashion moments of the year.
For Unsold. Retold., LUEDER returned to its upcycling roots, transforming unwanted sportswear.
IN-STORE AT CRISIS ELEPHANT & CASTLE
Empty collection
This collection does not contain any products.
12 independent makers. Unsold donated garments. Completely original pieces. See how UNSOLD. RETOLD. came to life.
We gave 12 independent makers access to unsold donated garments and invited them to see what they could become.
The result is UNSOLD. RETOLD. – a series of limited collections for which existing garments have been transformed into original, one-off pieces.
50% of every sale goes to the maker, with 50% supporting Crisis’ work to end homelessness.
YOUR TURN TO RETELL.
Get creative yourself with bundles of unsold donated garments and textiles, sold by the kilo. Cut them up, take them apart, put them back together, embellish them – what they become next is up to you.
